That’s a damn good question, and I don’t actually know the answer, but I’m going to speculate.

Probably not. At least, not all the way.

Here’s what I’m talking about:

We’ve all heard of the power of positive thinking, yes? For awhile now, positive thinking has been the goal. Keep your thoughts happy, don’t dwell on negative shit, use affirmations and don’t get stuck in negative self-talk, blah blah blah.

Then, we hear: Too much positive thinking is a problem. Positive affirmations are just you lying to yourself. It’s better to be grounded in reality.

Don’t eat sugar. No, wait…eat some sugar.

Be authentic. Not too authentic. Don’t start your business until you know what you’re doing and who you’re doing it for. No, scrap that. Just start your shit.

Yes Facebook business page, no don’t bother. Getting clients in groups is dead. Ads, no don’t waste your money. Post at this time, post at that time. Long form is the way to go. No, short form. Never mind just post consistently or you’ll never get any traction. Niche down, for God’s sake, or you’ll never grow. Okay, you know what, it’s okay to be a bit more general.

Be nice, provide value. Be prolific. No, scale back but keep it valuable. Blah blah blah.

Don’t share too much with your audience. Share everything. Be vulnerable. Be authentic, but be sure you are polished and look good or people won’t take you seriously. And DON’T FORGET YOUR BRANDING. HOW WILL ANYONE EVER FIND YOU IF YOU DON’T HAVE YOUR BRANDING ON POINT??? Are you trying to confuse your audience? Do you even have an audience?

How the hell are you supposed to DO all this shit?

How are you supposed to attract only your ideal clients? How are you supposed to build a following without trying too hard? How are you supposed to only create the content your audience craves and get all the things right? How are you supposed to learn about ads and SEO and navigate the ever-changing world of social media while keeping your message and your brand clear?

Well here’s the good news: There’s no shortage of experts who can help you.

Thank God, right?

Right. Except for the fact that even the most expert of experts don’t know everything, and their strategy may not work for you. And some of us aren’t good with systems. And some people just have to dive in and just do it and let it be ugly and awkward for awhile.

And that’s okay.

Oh, and one more thing.

Don’t forget to FIND YOUR TRIBE.

Except what if it’s not happening? What if that tribe you’re supposed to magically attract with your message and your vibe and all your awesome content isn’t happening? THEN WHAT???

Keep going. Keep posting. Keep refining what you have, don’t quit.

Of all the things, that is really the most important. Just don’t fucking quit.

Of course, there are probably experts who might say to do just that. There is always a contrary opinion. Recently I’ve seen several articles telling me that I shouldn’t try to find my passion. That I shouldn’t be pursuing happiness. That I shouldn’t be putting all my eggs in the entrepreneurial basket.

Buncha killjoys, I say.

Eat sugar or don’t. But don’t stop following your dreams. Don’t stop telling yourself you fucking rock and you’re awesome and life is beautiful and don’t stop finding your passion and your tribe. They are waiting for you. Your ideal client, even if you don’t know who the hell they are — they’re waiting for you, too.

Spill your guts and be vulnerable — or don’t. Maybe your shit is none of our business. I can dig that. It’s okay!

Do you need your website to be just perfect before you launch? It’s okay, hon. Make it perfect. Don’t want to wait? Want to dive in and let your crappy website and muddled message run free? Go for it!

Do what you want. Seriously. No one really has all the answers. Take what you want and leave the rest.


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